How much is the cost for corporate video services in Shanghai? In this article we will guide you through the cost of corporate video services in Shanghai, China.
First, just to clarify that all the cost we list below might change due to the difference in time. So if you need the much more update & detailed cost, feel free to send us your brief and we are happy to create the quote based on your request.
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What Defines the Cost of a Corporate Video?
First thing first, to create a corporate video, we need to break down the essential of video production process, as corporate video making is just like a filmmaking, every process will require manpower.
Here is the process of corporate video production:
- Script Creation ( Creative Brief, Storyboard/Mood board, Shotlist )
- Pre Production: Scouting, Shooting/Production,
- Post Production: Editing, Special Effects ( Motion Graphics, 3D ), Color Correction, Sound Post Production ( Voice Over, Sound Mixing), Music (Stock Music, Music Composing)
Let’s take a look at how does the cost breakdown for each process.
Script: Creative Writing
This process is usually done by the director, and in most scenario the work is mostly done by the director. There might be freelance writers on the internet that you can find to do the work, however, it’s much easier to write something without the attention to the production planning, that’s why hiring a director who will work on the pre production & post production is the common practice in this industry.
A good director for corporate video in China would charge minimum of 2000USD to 5000USD/day for a creative treatment, the deliverable is usually a well written & organized deck that not only show you the creative but also a good amount of reference for your video.
It’s not a one time off process, the cost includes a couple of changes throughout the discussion between production company/director and clients, eventually the creative gets approved by both parties, then the contract will be signed with the creative in place.
Pre Production: Scouting, Shooting/Production
When the contract is signed, the pre production process will be started. At this stage, everything will be quite straight forward, as it’s mostly about execution.
Let’s take a look at the general cost for pre production:
Scouting: The scouting usually is a full day of work, sometimes if there are too many places to be shot, this can add up. The cost of a scouting day is half day rate of a production/shooting day.
Scouting is very important for pre production, as you need to schedule the production/shooting based on the information you gathered in the scouting days.
To do a scout, you will need director, cameraman and producer on the scouting day to make sure they work together with the clients, and plan things out for the production day.
Shooting/Production: when it comes to corporate video production, you will need a minimum crew of 3 to guarantee the fast & efficient process: a director, a cameraman, and a producer. The crew gets bigger depending on the shooting scale, for example, you might want to add a camera assistant to speed up the set up process, a soundman for some quality audio recording during interviews, and make up artist put on some magic touches on your interviewees so they look sharp & pretty in front of the camera, there are many roles in the production, however many crews you need for your production, depends on the nature of your project.
Camera crew definitely defines a lot in terms of the film quality.
Great cameraman and good assistant will help your film a lot easier, and most importantly, you will get quality footage that you need for the edit.
Cameraman cost in China can be vary, you can find lower end options around 600USD/shooting day, for 1000USD/day to 1500USD/day, you can get someone who has enough experience for bigger projects.
Why would you not hire the cameraman in the lower class? Unless you are prepared to hire them for simple shoot such as events or the content doesn’t require much lighting set up, an experienced cameraman knows how to do lighting, and not waste time on the non-relevant shots, in short, the more experience you have, the more effective you can shoot.
Corporate Video Post Production Cost in Shanghai
Video Editing: In China, the average cost for a video editor is around 500USD to 600USD per day. To edit a corporate video, depending on the length of the final export, it usually will require 7 days of work. Plus the feedback from clients, and changes update extra, you are looking at 5000USD per edit for your corporate video.
It doesn’t stop here, video editing is just organizing the footage to a good order. You will also need motion graphics, color correction work to please the audience.
Motion Graphics & Color Correction Cost: An experienced motion graphics editor average day rate is around 800USD/day in China, and this is the similar rate for a colorist, depending on how long you video is, a 2-3 minutes corporate video can take you 7 days to finalize these process.
Final Conclusions
Creating video can be very easy these days, but creating a corporate video takes a lot of practice and patience, it’s always wise to take your time to plan everything.
If you are bored of researching, we are here to help you, feel free to send us an email and we can create a quick estimate based on your requirement.
Check out our previous corporate video work.