Are your corporate videos falling flat? At Shoot In China, we believe your corporate video should reflect the energy and purpose of your brand — not put viewers to sleep. Whether you’re targeting clients, investors, or employees, an effective video can elevate your message and strengthen your brand image.
Here’s how to create a company video that truly stands out 👇
🎯 1. Keep It Short and Sweet
Aim for a runtime of 3–5 minutes. It’s long enough to deliver your message but short enough to hold your audience’s attention. Remember: less is more.
🧭 2. Define Your Goals Early
Work closely with your producer or director to get clear on your video objectives. Are you promoting a service? Welcoming new hires? Showcasing culture? Clear goals will guide everything from tone to visuals.
🤝 3. Plan With Your Production Team
Don’t just hand over a script — collaborate with your production company from day one. Their insights on visuals, storytelling, and pacing can help shape a stronger, more aligned final product.
👥 4. Cast the Right Faces
Whether you’re featuring employees or professional talent, ensure they feel authentic and confident on camera. The right people make your brand feel trustworthy and relatable.
🚀 Ready to Elevate Your Corporate Video?
Creating a great corporate video doesn’t have to be complicated — just strategic. At Shoot In China, we’ve helped global brands craft engaging, high-impact corporate content across China.
Let’s make your next video memorable.
👉 Explore Our Corporate Video Work
