A company profile video introduces what your business does, who it serves and the people behind it. Shoot In China produces business and web profile videos with bilingual production support, combining interviews and footage of your operations into a clear introduction for customers, partners or employees.

Choose the story and the setting

Start with the questions a new audience would ask: what do you make or deliver, how does it work, and why does it matter to them? Select a few concrete examples instead of trying to include every department and milestone. The script or interview outline should connect the company message to scenes that can actually be filmed.

An office, factory, showroom or working environment can provide useful context. Identify a site contact, suitable interview spaces and the people or processes you want to feature. Confirm access and which information must stay out of frame before planning the shoot.

Combine interviews with relevant footage

A leadership or employee interview can explain the business in a personal voice. Supporting shots of products, work and interactions help the audience see what the speaker means. Prepare interview topics and a short list of essential scenes, allowing time for location setup and normal business operations.

Plan the versions and review process

Specify where the profile will appear: the company website, presentations, an event or social channels. Agree the main edit, any shorter versions, language requirements and delivery formats. Supply approved logos, names and company facts, and appoint one person to consolidate feedback.

For multilingual delivery, see our English and bilingual video production guide. Our corporate video preparation checklist covers the wider planning questions. Browse previous work when discussing the style and scope of your film.