Prior to COVID-19, remote shooting was a rarely used option in video production. In 2020, clients, agencies, directors and producers the world over realized that remote shooting is a cost effective and necessary option. At [SIC] we produced a range of remote projects using Zoom, QTake and OBS for a range of clients including Breitling, Armani, BBC, Fortune and UBS.
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We discovered that the key to a successful remote shoot is the pre-shoot communication. It take time to adapt to the broken rhythms of remote communication compared to face-to-face speaking, issues that are exacerbated when working across different languages. Its important to take time to build a rapport between the key parties, whether its producer, agency, client, DP or AD, and focus on selecting a crew with a good remote chemistry!